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Globalization v.s. Localization: Lifestyle Magazines in China, France, and the U.S.

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2014 / 2015 School of Chinese Research Student Seminar

Globalization v.s. Localization: Lifestyle Magazines in China, France, and the U.S.

Lillian Guth

March 27, 2015 (Friday): 5:30pm-6:45pm
Room 730, Run Run Shaw Tower, Centennial Campus, HKU
Language: English

本演講透過英文、中文、和法文版的婦女生活雜誌之比較,探討全球化與本土化之間的動態互動。借用全球化、文化、翻譯、以及女性主義研究的理論和方法,本演講主要關注全球化對不同語言環境出版的國際雜誌中之性別形象的影響,將以三期《時尚》雜誌為例,比較在流行文化這一文類中,不同語境對女性氣質的建構。本報告將選取雜誌中的廣告、文字、與文章,通過定性與定量相結合的方法作分析。講者將以影像和圖像為輔助,揭示中、法、美女性文化的特點,以期對全球脈絡下的“文化翻譯”有所啓發。

The talk discusses the dynamic interactions between globalization and localization by critically comparing the English, Chinese, and French editions of women’s lifestyle magazines. Borrowing theories and methods from globalization, cultural, translation, and feminist studies, the talk will particularly explore the impact of globalization on gender images in magazines published in different locales. Three issues of Vogue will be analyzed to compare the construction of femininity in this genre of popular culture. Advertisements, texts, and feature stories are selected and analyzed through a combination of qualitative and quantitative methods, and the findings reveal characteristics of Chinese, French and American feminine cultures that will be presented with videos and images. It is expected that the results of my study will yield insights on “cultural translation” in a global context.


ALL ARE WELCOME!


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