2014 / 2015 School of Chinese Research Student Seminar
Globalization v.s. Localization: Lifestyle Magazines in China, France, and the U.S.
March 27, 2015 (Friday): 5:30pm-6:45pm
Room 730, Run Run Shaw Tower, Centennial Campus, HKU
The talk discusses the dynamic interactions between globalization and localization by critically comparing the English, Chinese, and French editions of women’s lifestyle magazines. Borrowing theories and methods from globalization, cultural, translation, and feminist studies, the talk will particularly explore the impact of globalization on gender images in magazines published in different locales. Three issues of Vogue will be analyzed to compare the construction of femininity in this genre of popular culture. Advertisements, texts, and feature stories are selected and analyzed through a combination of qualitative and quantitative methods, and the findings reveal characteristics of Chinese, French and American feminine cultures that will be presented with videos and images. It is expected that the results of my study will yield insights on “cultural translation” in a global context.
ALL ARE WELCOME!