港大中文學院

Breaking Barriers: Media Localisation in the Age of Global Platforms

Conference date: May 28-30, 2025

Media for All is a research conference series focused on media localisation and accessibility. Since 2005, the conference has been a focal point for academics to present cutting-edge research and build pathways for knowledge exchange with the many stakeholders in the media industries. Outcomes from previous conferences have informed numerous developments in translation and language technologies, media accessibility and inclusive social development around the globe, impacting how media cross linguistic, cultural and societal borders. For the first time, the Media for All conference in 2025 will travel to Southeast Asia and will be held in Hong Kong.

The 11^th Media for All conference aims to explore the collective wisdom that helps break the linguistic and cultural barriers in platform society.

The conference will feature keynote speeches, plenary sessions, and parallel sessions. Participants also have the option to join pre-conference workshops and a conference dinner for an additional fee.

KEYNOTE PRESENTATIONS

Advancing Audience Reception Research in Audiovisual Translation and Media Accessibility

By Dr. Sharon Black (Interpreting and Translation, School of Media, Language and Communication Studies, University of East Anglia​)

​Generative AI and Cultural Policies: Will AI Kill Local Creative Industries?

By Prof. Terry Flew (Digital Communication and Culture, Media and Communications, School of Art, Communication & English, Faculty of Arts and Social Sciences, University of Sydney)

Empowering Cultural Preservation and Inclusivity Through Technology: Innovations in Hong Kong Sign Language

By Prof. Youngah Do (Department of Linguistics, School of Humanities, Faculty of Arts, The University of Hong Kong)

​PRE-CONFERENCE WORKSHOP

​​The 2025 Media for All International Conference in Hong Kong will include full-day Pre-conference Workshops. These learning sessions will take place on Wednesday, May 28. Register for a Pre-conference Workshop to join experts for an opportunity to discuss important and timely topics in depth! Pre-conference Workshop registration is now open.

• Ethnography on Inclusive Media Narratives (by Chuan Yu & Tom Bartindale)
• Eye tracking as a quantitative approach in audiovisual translation: Methods and applications (by Sixin Liao)
• Game Localisation for Accessible Gaming (by Xiaochun Zhang & Taiting Wang)
• Media for most: The impact of changing speed guidelines on diverse audiences (by Jan-Louis Kruger)
• Technology-Enabled Education in AVT (by Alejandro Bolaños-García-Escribano)
• Audio Description in Cantonese and English (by Dawning Leung)
• The Platform Society: Ten Key Insights on Its Global Influence (by Edward Downes)
• AI-enabled Pedagogy for Trainers in Game Localisation (by Luis Damián Moreno García)

Click here to register

For enquiry, please contact Media4All11 secretariat by email (media4all2025@hku.hk) or visit conference website at https://www.m4all11.org.