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School of Chinese Scholar Seminar

邵氏武俠——中國現代性別審美與性別消費的標出性翻轉點

Shaw Brothers' Martial Arts Films: The Markedness Reversal Point of Modernity Gender Aesthetics and Gender Consumption in China

分享嘉賓 Speaker:
Prof. ZHUO Ya 卓雅 教授
(Visiting Scholar of School of Chinese, HKU)

主持人 Moderator:
Prof. LIN Pei-yin 林姵吟 教授
(School of Chinese, HKU)

日期時間 Date & Time: January 28, 2026 (Wed) 16:30-18:00pm (HKT)
語言 Language: Putonghua 普通話
地點 Venue: CRT-7.30, 7/F, Run Run Shaw Tower, Centennial Campus, HKU

授課模式 Delivery Mode: Face-to-face & Online

報名 Registration: 
https://hku.au1.qualtrics.com/jfe/form/SV_6fhr14hnfRqEM7A

摘要 Abstract:
中國現代消費文化萌芽於1920年代的上海。自此起，女性身體一直是誘導消費的主流正向性符號，男性身體作为诱导符號則是邊緣的異項存在。而70年代邵氏公司啟動彩色武俠新世紀，大批量生產銷售武俠功夫電影，一改其黃梅調電影極端女性化的影像審美，是男性身體審美及消費向正項翻轉的始源節點，引發了男明星的崛起、審美性別傾向的反轉、男色消費的昌盛等一系列文化上的後續反應。

Abstract:

Modernity consumer culture in China originated in Shanghai in the 1920s. Since then, the female body has always been the mainstream positive symbol to induce consumption, while the male body, as an inducing symbol, is a peripheral anomaly. In the 1970s, Shaw Brothers Limited launched a new era of colorful martial arts films, producing and selling a large number of martial arts films, which changed the extremely feminine aesthetics of its Huangmei tune films. It was the starting point for the reversal of male body aesthetics and consumption towards positive aspects, triggering a series of cultural reactions such as the rise of male stars, the reversal of aesthetic gender tendencies, and the prosperity consumption of male sexual attraction.

講者簡介 About the Speaker:

卓雅 
四川大學文藝學博士
南京藝術學院戲劇與影視學博士後
安慶師範大學傳媒學院副教授、碩士生導師
香港大學中文學院訪問學者

Prof. ZHUO Ya   
PhD in Literary Theory from Sichuan University 
Postdoctoral Researcher in Drama and Film Studies from Nanjing University of the Arts 
Associate Professor and Master's Supervisor at School of Media, Anqing Normal University 
Visiting Scholar at UHK School of Chinese

Notice:
1) The seminar will be conducted primarily in a face-to-face mode; Those who cannot attend the seminar in-person could apply for online participation (via Zoom);
2) All those who would like to attend the seminar are required to register online (Click HERE) on a first-come, first-served basis;
3) Email of confirmation will be sent to the registered email addresses and participants have to show the screenshot or print-out version of the email for entry of the seminar venue;
4) Walk-in or late-comers will not be allowed for entry of the seminar venue unless situation allows.

ALL are welcome*
*Pre-registration (Click HERE) is required.